Neil H Shapiro

Hi, I'm Neil H Shapiro. Google Analytics Certified Professional

Neil H Shapiro's Bio:

Neil H Shapiro's Experience:

• Consultant - J&J Consumer Products at Keystone Solutions

  December 2011 - February 2012

  Conducted Web Analytics competitive overview for consumer products industry. Created Reporting and Analysis for Bazaar Voice data across various consumer brands. Redemption Analysis reporting based on Coupons.com data. Created Facebook Insight analysis and reporting for multiple brands. Developed Demographic Reporting and Analysis based on Facebook Insights Data. Leveraged Google Analytics to create KPI reports Conducted data audit comparing Shuffle Point, to Google Analytics and API, and Google Analytics, to determine accuracy. Ensure best practices are being applied and successful metrics are achieved.

• Senior Metrics Analyst at Travel Impressions - American Express Vacations Online

  August 2009 - November 2011

  Implement automation of key departmental reporting leveraging Crystal Reports Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data. Regularly prepare and present comparative Web analytics reports to internal teams on monthly intervals. Manage, analyze, and present Yield Management campaign profitability analysis. Deployed Google Analytics and reporting across 2 consumer direct travel brands Analyze and report daily business performance against forecasted sales goals. Lead the annual budget and monthly profit and loss planning activities Work with marketing team to analyze ROI on 3rd party marketing campaigns Present quarterly competitive analysis to senior management. Continually probe for and uncover opportunities to grow the business and drive profitability via analysis and process improvements. Create and manage operational profit and loss model for AmericanExpressVacations.com. Responsible for measuring and analyzing all aspects of internal and external search behavior Posses the ability to analyze large data sets and produce insightful analysis Participate in strategic marketing planning sessions Deliver a high-level view of consumer activity in the digital space by analyzing data minded from multiple touch points

• Metrics Analyst at Travel Impressions - American Express Vacations Online

  June 2008 - August 2009

  Created Executive Business Scorecard Report for Senior Management Team. Work directly with directors in updating P/L model for AEV.com. Manage and develop all aspects of departmental reporting. Perform functionality testing on web site enhancements and report results to technology. Use Omniture, web site analysis tools to analyze web site performance. Use SAP to develop financial reporting for Amerianexpessvacations.com. Execute analytical projects, and at times lead project development efforts. Own the relationship with the web metrics provider and ensure that what is being utilized is returning the maximum financial value to improve profit margins. Responsible for holding weekly reviews of web metrics where insights and trends are presented to brand marketing teams. Responsible for on-site and off-site web analytics reporting and analysis. Create and automate complex reporting of Digital Marketing Scorecards

• Analyst Ecommerce Business Group at Travel Impressions

  November 2005 - June 2008

  Develop product placement strategy on Americanexpressvacations.com. Use Web Trends and Omniture, web site analysis tools to develop web site performance reporting. Analyze web site marketing strategy to recommend where enhancements can be made. Use SAP to develop destination trend reporting. Responsible for on-line travel industry quarterly presentation to senior management. Designed and published departmental reporting. Identify poor performing/converting traffic sources and recommend improved strategies Complete analyses to determine causes of performance changes Posses the ability to analyze large data sets and produce insightful analysis Support research projects on customer insight Provide recommendations on improvement of marketing effectiveness Contribute to the development, innovation, and refinement of the online customer experience.

• Risk Analyst at American Home Mortgage

  June 2003 - September 2005

  Identify opportunities to streamline processes and implement changes to enhance efficiency and consistency in reporting. Establish internal formal audit process for government audits. Create scorecard model using MS Access for defaulted government loans. Provide support to external departments for ad hoc report analysis. Used Excel VB to automate manual reporting preparation. Prepare monthly presentations for chief credit officer using PowerPoint and Excel. Identify, review and interpret quality indicators and communicate findings to department managers. Work with senior managers to analyze trends and develop forecasting strategies.

• Business Strategy Consultant at Teknovations, Inc

  September 2002 - May 2003

  Review current website content. Analyze and update current business strategy plan. Present new plan to senior management. Perform SWOT analysis. Continuously recommend updates to website content to enhance potential client experience.

• MIS Analyst at Providian Financial

  May 2000 - July 2002

• Analyst at JP Morgan Chase

  1993 - 2000

• Consultant - Google Analytics at Mischa Communications, Inc.

  November 2013

  Responsible for Google Analytics reporting and analysis for various advertising clients Provide monthly and weekly reporting for various agency clients Create client overview presentations regarding website performance and key performance indicators.

• Digital Marketing Executive at EGO03 Business Adventures Inc.

  November 2011

  Google Analytics IQ Certified Google Adwords campaign analysis and reporting for Fabricwarehousedirect.com Consult on Website user experience surveys Serve as a subject matter expert on all things Web analytics. Provide key analytics reporting on daily, weekly, and monthly basis in regards to ecommerce, and conversion tracking. Digital Analytics Director for DietitianCentral.com Digital Analytics Consultant for ProfessionalsInFitness.com Digital Analytics Consultant for EliteHerbalist.com Competitive and Advertising research analysis for Dietiancentral.com Google Analytics Reporting ,Analysis, and SEO for www.thecup.us Work with private clients to create website marketing plans Digital Marketing and Business Solutions advisor for The Pyser Group Design cross channel marketing programs for EBAY clients Launched Low Cost Analytics - Reporting and Analysis Service for Google Analytics Provide Google Analytics reporting and analysis Advise on website design and functionality Consult on website marketing monetization. Create brand marketing plans Project Leader for The Analysis Exchange volunteer web site analysis projects Conducted site analysis for hotspaceconsultants.com Develop Google Analytics Reporting and Analysis for Social Media Sites SEO, Mobile, site analysis overview for eyesawyou.com Google Analytics Reporting and Analysis for http://www.theemarketingmaven.com/ Keyword research and expansions Well versed in understanding and harnessing the power of web analytics In -depth knowledge and understanding of social media platforms and their participants (Facebook, YouTube, and Twitter) and what works best in different scenarios. Social Media Competitive Overview Analysis for FabricWarehouseDirect.com Launched Eye On Insights- Facebook Insights analysis and reporting service Technical consultant for user experience projects

Neil H Shapiro's Education:

• University of Phoenix

  2001 – 2003
  Masters

• New York Institute of Technology Old

  B.S
  Concentration: Business Administration; marketing